Understanding the key terms in your POST Analytics dashboard will help you evaluate the impact your content is having across your audience.
|All information and statistics shown are unique to each show. To modify the show(s) displayed on your library's main page, use the Show filter menu.|
|The information shown is broken-down by episodes, allowing you to evaluate the performance of each show installment.|
|This represents the total number of listens for an episode within the selected time period|
(Based on UTC).
A download is counted when a listener consumes 60-seconds or more of an episode (by streaming or downloading to a device) within a 24-hour period. Multiple playbacks of the same episode within 24-hours will count as one download.
|This information represents the percentage of the total number of downloads for the selected shows within the chosen reporting period.|
For example, if you selected three shows and they all had the same number of downloads during the reporting period, each show would display a 33.3% Total.
|This information represents the number of unique listeners determined by a combination of User-Agent (e.g. browser or application used to play content) and IP Address within a 24-hour period. (Based on UTC)|
|LTR||Listen-Through Rate is the average percentage of a show and/or episodes' total duration that listeners have consumed during the selected time period. The metric is reflective of episodes streamed and not those downloaded to devices.|
Note: This is an experimental metric and does not impact (IAB) guidelines.
|COUNTRY||Represents the listeners' country of origin.|
POST analytics align with the Interactive Advertising Bureau (IAB) standards. For more information on IAB podcast measurement guidelines, click here