TopLine's Digital Prep and MapIt reports transform digital marketing analytics into actionable insights and pinpoint customer locations, helping clients optimize their marketing strategies with data-driven precision.
1. Start by clicking the Digital/MapIt option in the left-hand menu.
2. You will be offered three report options.
Digital Analysis is a scorecard of how a specific business performs online in Search, Mobile Optimization, Social media, and overall website performance. It looks at where the business may have holes in its digital consumer interaction and provides an overview of where it could improve interactions with current and potential customers.
3. TopLine's Digital Intelligence report reveals the online behavior of a category target audience on a national scale, detailing their activities and ad responses over the past 30 days. This information helps you craft effective solutions and provides the rationale behind them.
4. MapIt is TopLine’s heat map of consumer spending designed to identify areas of opportunity in a category of business within a specific market. It’s updated annually and comes from both the U.S. Census and the Bureau of Labor Statistics Consumer Expenditure Survey data.
5. After selecting your desired report type, fill in the rest of the necessary details.
6. On MapIt requests, you have the option to input a business's location(s) in the Add Pinpoints Location field.
Just begin typing an address and then select from the list that populates. You can add more than one address in this way and can click the trash can by any address to remove it from the list.
NOTE: This step is not required.
7. Finally, select a due date.
All three reports are turned around within one business day. Keep in mind that you must submit your request before 5 pm ET to qualify for next-day completion.
