TopLine’s Business News is a library of consumer, business, and category trends that are updated daily. It’s designed to help with four things:
- Knowing where to prospect for business
- Quickly educating yourself on what’s happening in a category or with a consumer base to give you credibility
- Giving you Valid Business Reasons (VBRs) to reach out to a new prospect
- Delivering valid touchpoints for current clients – to let them know you’re thinking of them even though they’re already doing business with you
To explore this valuable feature:
1. Navigate to Business News from the left-hand menu.
2. From there, you can filter your results by category or search for content by keyword.
3. On each card, you can read a synopsis of the article's key points. Click the eye icon to read the full article and a sharing icon will generate a link you can share.
TIP: Make sure to read the full article before sharing it with a client or prospect.
4. At the bottom, you can see the article's related categories. Click on any of the links to filter your results to that category.
