The Human Touch
We combine HI (Human Intelligence) with AI tools—but every piece of custom research is built by a real human.
We use the tools available through your station’s subscriptions.
If you have Scarborough, Media Audit, or Marshall Marketing, we’ll start there to build the story.
How We Build Research Stories
What’s the goal?
Before we start, we need to understand exactly what you're trying to achieve.
How will the research be used?
Tell us how you plan to apply it—sales pitch, market positioning, competitive advantage, client education, etc.
What data would help?
If you have specific types of data in mind (audience demographics, media habits, category trends), let us know—and we’ll include it if available.
How are you positioning yourself?
Your angle matters—whether you want to show dominance, uniqueness, growth opportunity, or align with a lifestyle, it shapes how we frame the insights.
If you don’t, no problem—we can tap into tools like MRI-Simmons and others on your behalf.
Even if you do have a qualitative tool, we might still use MRI-Simmons or other sources if they help us find a stronger, more positive story to support your goal.
We also use reputable online sources to help round out the picture.
Within Our Scope
We help you connect the dots and build a strong, meaningful story—even if hard numbers aren’t available.
Find common themes and audience perceptions to help tell your story and position your platforms.
Create targeting ideas based on what matters most to your audience.
Reference general digital platform trends, like streaming growth, social media usage, and digital behaviors, to help strengthen your story.
Special Requests: Media Kits, sports, and event packages. Simply send us your rough draft or previous package, and we can update, add data, and spruce up the look.
Your own Digital Metrics (impressions, CTR, conversions) can be incorporated into a presentation if you upload them in your presentation request.
Outside Our Scope
Avails, schedules, campaign recommendations.
Hard performance data like sales figures, lead counts, or conversion rates.
We do NOT conduct field research (no surveys, focus groups, or custom studies).
About Attachments
If you're sending us something, please tell us exactly what you want us to do with it in the attachment instructions.
Direction is key—it helps us make sure your final piece hits the mark.