This article provides an overview of flighting banner ads with Tether.
TABLE OF CONTENTS
- Banner Ad Overview
- Flighting Banner Ads Through Google Ads (Recommended)
- Flighting Banner Ads Through the Tether Dashboard
While it is possible to upload basic banner ads in the Futuri Control Room, we strongly recommend using Google Ads for flighting ads to your Futuri products and other digital properties. Google Ads allows you to control how many impressions each banner receives, rotate multiple pieces of creative in the same slot, and get instant access to impression and engagement numbers.
If you're looking for banner ad metrics and your station does not use Google Ads to flight your banner ads, you can still obtain those metrics by contacting Futuri VIP Support.
Banner Ad Overview
Tether offers a 320x50 banner ad, which can either appear between every 7 song rows or fixed to the bottom. If your voting window is wider than 320px, you may want to provide a banner ad that is larger to prevent upscaling.
Flighting Banner Ads Through Google Ads (Recommended)
For more information on flighting ads through Google Ads (DFP), click here.
Flighting Banner Ads Through the Tether Dashboard
If your station chooses not to use Google Ads, banner ads can be uploaded in the Tether dashboard under Manage Widgets > Manage Ads. Here you can upload a stationary Voting Window Ad or an Interstitial Banner Ad that links out to your advertiser's landing page.