TopicPulse Best Practices

Best Practices

  • Use TopicPulse in conjunction with talent aircheck sessions to help measure relevance of each break in comparison to what listeners are really talking about
Review the TopicPulse format-targeted, content emails in your meetings, too. Make sure all your talent get them twice a day in their inbox. If not, Futuri VIP Support can easily add them to the list.
  • Coach your staff on posting to social media, using TopicPulse to identify the most important topics which are about to go viral
  • Constantly reinforce the importance of paying attention to your audience on social media by displaying TopicPulse on big screens in studios, office and common workspaces
  • Have your team download the TopicPulse Mobile App so they can access from anywhere at anytime
  • Take advantage of new, unique on-air/online opportunities
Produce a daily “Top 5” or “Trending Now” that showcases what people are talking about RIGHT NOW, locally or nationally (or in the world of Rock, Pop, Country, etc.)
You can also get a daily sponsor for your segment (“Today’s Top 5 is sponsored by McDonalds”)
Create a daily social post with the “Top Five” and ask for reaction from your Facebook fans
Have talent create Facebook Live conversations, using “Low News Coverage”, to be the first to talk about something that’s just starting to percolate on social media
J
Jasmine is the author of this solution article.

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