TopicPulse Content Advantage: Compare Screen

TopicPulse's Compare Screen allows you to compare topics side-by-side to see which topics are hottest with your target audience. Comparing topics can help you prioritize which topics to cover. 

For example, if you see multiple topics around a similar theme (e.g. the same celebrity), you can line them up in the Compare Screen to see which ones have the highest engagement, best growth, etc.

The Compare button can be found in the navigation menu on the left side of the screen.

After opening Compare, you'll see the Add or Remove Topics menu. To find topics to compare, choose from on your Topic Lists or enter a keyword in one of the numbered fields.  

Once you've selected your topics, you'll see them displayed side-by-side. To change topics, click the "Add or Remove Topics" option on the left.

At the top of the page, you will see if the topic is the strongest in any area, such as:

  • Highest number of sources
  • Highest percentage of growth over various periods
  • Highest engagement level
  • Highest number of photos or videos available

Traveling down the screen, you can review the differences in each topic's growth chart, audience appeal, social keywords, engagement level, and available sources.

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