Cover Stories Your Audience Cares About
TopicPulse Content Advantage reveals the stories that matter most to your audience right now. Use TopicPulse to keep your newsroom on the pulse of the content conversation on-air, on social media, and across the web.
TopicPulse continuously gathers data from over 250,000 digital news sources and social media platforms. Using this information, TopicPulse presents the stories and topics that resonate the most with your audience at any given time.
When you log into TopicPulse, you’ll quickly see what stories are hot, trending, or active in your market. You can use TopicPulse as a story discovery or verification tool. Based on what is trending with your target audience, you can find stories your reporters should cover that day or verify that your team is on the right track. 
Utilize TopicPulse to drive daily tease content within shows and daily topicals, promoting the stories you’re covering that also resonate with your audience.
You can customize your view of TopicPulse using national, local, and station shortcuts. To track trends nationwide, use national shortcuts like U.S. National, Lifestyle, Business, and more. 
Each station has a custom shortcut list that pulls what topics or stories are trending in your state, county, and target market. You can also have a specific shortcut created for you based on your target audience for a particular show, daypart, or reporter beat.