Futuri has partnered with digital audio advertising solution provider AdsWizz to provide a variety of services as part of the Futuri Streaming platform. One of these services is Audioserve, which allows you to manage display, audio, and video ads for your stream.
If you subscribe to Audioserve with Futuri, it can be accessed at https://audioserve.adswizz.com/empire. With Audioserve, you can run any of the following:
- Pre-roll audio (with or without companion banner ads)
- Pre-roll video (with or without companion banner ads)
- Mid-roll audio (i.e. ad insertion) - Your station must be configured to send Now Playing data to Futuri in order to use ad insertion.
NOTE: Our AdsWizz Audioserve integration does not currently support banner ads that are not tied to pre-roll audio or video. If you'd like to incorporate standalone banner ads in your Futuri Streaming player, we'd recommend using Google Ads (DFP).
Once Futuri has created your "zones" (the inventory where you'll target ads), you'll be sent credentials to access your Audioserve account.
Before an ad can be scheduled, the advertiser needs to be created. To do that, from the Campaigns screen, click Create New and choose Advertiser. A contact name and email are required, but you can use an internal station contact in most cases.
You can either create campaigns immediately after creating a new advertiser or create them from the main Campaigns screen by clicking Create New and choosing Campaign.
Give the campaign a name and start and end date. In most cases, the Objective can be "unlimited" and the Delivery type can be "As fast as possible". The Weight can be left at its default value in most cases.
Give the ad itself a name, and upload it. The generic settings can likely be left the way they are.
Create Targeting Rules
In order for the campaign to be used, it must be targeted at a zone (or zones). On this page, you'll add a targeting rule that specifies the zones you need the ad to be displayed on. You can also save a default template (i.e. if you have 2 stations and most advertisers should be added to both stations, you'd save that as a default template to make it easier each time).
For your ads to run with a maximum success rate, we recommend adhering to the following guidelines.
Audio Format: .mp3, .wma, .aac,.ogg or .wav.
File size: 20MB maximum
Bit Rate: 196 KBS minimum
Note that the file will be transcoded in the right format according to the publisher's encoding properties.
Video Pre-Roll Creatives
Dimensions (px): Maximum height should be 480 pixels (example: 640x480 or 860x480). For optimal mobile display, 640x480 is recommended.
File Size: 3.0 MB
File Type: MP4
Duration: 15 or 30 seconds
Bitrate: 700-1500 kbps
More information on video optimization can be found here.